Tuesday, 2 August 2011

1950 Australian Home Journal

 

I have been collecting a few 1950s items when I find them, as well as clothes – table cloths,  tea towels,  aprons, dressing table items, books and magazines.  The magazines are perhaps my favourite – the ads are just as interesting as the stories!

These photos are actually from an April 1950 Australian Home Journal. Still on my eternal quest for 50s underwear, I love these ads.  Berlei is still one of Australia's best selling brands (and let’s not forget the men):

australhomejour49dresses    australhomejour49bra

australhomejour49berli   australhomejour49men

The magazine always came with a free pattern.  I have a few of these, just simple brown tissue paper, but I am yet to try them out.  The pattern features on the front cover - no celebrities here.  The back cover often featured an ad for Arnott Arrowroot biscuits, which are my children’s favourite store bought biscuit today. (My son would love a little school case like this little boy, especially when I told him that’s what I used to take to school when I was his age in the 1970s).

australhomejour50 cver  australhomejour50 back

The magazine was also like a catalogue for patterns – you could order the patterns through them.  Even for underwear!

australhomejour49underwear   australhomejour49dresses

There were also patterns for young ladies (teens) and adorable little patterns for children.

australhomejour49teen   australhomejour49kids

And here is a lovely little story to read with a cuppa. The last page has little snippets about celebrities, including Cary Grant.  Enjoy!

story 1  story 2

story 3   story 4

1 comment:

  1. I love Australian Home Journals from the 40s and 50s! I collect them as well, when I find them well priced that is.

    I agree that the ads are as wonderful to read as the stories, recipes or pictures.

    I've only made one dress from a pattern so far but it worked out perfectly and very chic - a 40s day dress.

    Good luck on your quest for vintage undergarments. They are out there, but hard to find in just the right size. :)

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